Kokomo Downtown Association
2005 Strategic Plan
Objective	Action Item	Committee	Timeline	Outcome	Notes
Strategic Plan for Kokomo / Howard County
Host/facilitate a minimun of four KDA "major events per year, plus facilitate four other non-profit "major"events	Strawberry Festival	Promotions	January - June	$5,000 profit-  Increase attendence by 100
	Farmers Market	ER	On-going	Increase vendors by 10 -             Break even by end of season
	Oktoberfest	Promotions	May - October	$1,000 profit -
	New Year's Eve Celebration	Promotions	June - December	Find sponsors to cover costs
Conduct a downtown market study to quantify Downtown's retail, office and housing potentials and implement actions to capture identified opportunities	Compile ACCESS database	Ex. Director	March	Complete database of downtown businesses
	Market Study	ER / Ex. Director	May	Tool for attracting business to downtown
	5% annual increase in downtown occupancy	ER / Ex. Director	On-going	see E.R.
	2.5% annual increase in downtown jobs	ER / Ex. Director	On-going	see E.R.
Improve appearance of storefronts and highly-visible back exteriors	Ordinance to protect historic look and feel of downtown	Ex. Director	First quarter	consistant in restoration and new development
	Ordinance to protect streetscape design	Ex. Director	First quarter	Consistant streetscape throughout downtown
	Develop program to encourage storefront restoration	Ex. Director	by year end	90% "attractive" storefronts by July 2007
	Arts Commission Grant for back exteriors	Ex. Director	March	no more than 50% blighted back exteriors by July 2007	see design.com.
Create Downtown Gateways	Work with city to create 3 additional gateways into downtown	Ex. Director	On-going	by July 2007
PROMOTIONS
Lunch Walk Program	Partner with YMCA to provide lunch/walk program for downtown employees	Ex. Director	April - Sept.	increase foot traffic in downtown - support downtown restaurants
Strawberry Festival	provide first event in downtown	Sherry Hawkins	June	increase net income to $5,000
Oktoberfest	provide quality event to attract people to downtown	Kim Lafollette, Jana Legan	October	increase net income to $1,000
New Years Eve Celebration	provide quality event to attract people to downtown	Ex. Director	December	break even
Downtown Christmas Party	provide quality event to attract people to downtown	Ex. Director	December	break even
Window Display Committee	provide an attractive display to entice customers	business forum	Nov. - Dec.	encourage beautification in downtown
Economic Restructuring
	Business Plan Contest	ER / Ex. Director	late '05-'06	encourage entrepreneurship & economic development in the downtown
	5% annual increase in downtown occupancy	ER / Ex. Director	on-going	increase business development in downtown
	2.5% annual increase in downtown jobs	ER / Ex. Director	on-going	increase business development in downtown
Design Committee
Back of Buildings	improve 5 back exteriors through murals	Jim Hunter / Ex. Director	summer '05	increase beautification in downtown
Summer Flower Project	encourage flower participation	Weesie/Ex. Dir.	summer '05	increase beautification in downtown
Iron Work Project	complete iron work as entry to alleyscape on Main St.	Diana W./Ex.Dir.	spring/sum. '05	improve architectual design for  alleyscape
Banner Project	add additional banners for various events/seasons	Jim Seitz/Ex. Dir.	end of '05	improve recognition of various events/seasons
Organizational Development
Develop materials for campaign	design flyer on who we are, accomplishments, and future of KDA	Ex. Director/ Thom Cook	May	utilized to encourage giving/      sponsorships
Meet on bimonthly basis	regular meetings to discuss outcomes/results	Ex. Director/ Thom Cook	on-going	increase communication on fundraising
Meet or exceed fundraising goal		Ex. Director/ Thom Cook	completed by August	meet goal of $35,000
Executive Director
Newsletter	6 newsletters per year	Ex. Director	on-going	increase communication with downtown businesses
Grants	Review and apply for at least four grants	Ex. Director	on-going	increase amount of money to be used for projects
Indiana Main Street	build relationship with Indiana Main Street	Ex. Director	on-going	increase knowledge of Main Street Program
OTHER IDEAS